"It's Getting Real in the Whole Foods Parking Lot" is a rap song and subject of a viral music video that humorously describes various interactions occurring in and around a Whole Foods Market.
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The video was produced by David Wittman,[1] a commercial songwriter.[2] Under the stage name DJDave, Wittman is leader of the Bay Area and Los Angeles, California-based creative collective, Fog and Smog.[1] Wittman says he wrote the song in 20 minutes, and that it contains musical references to songs by Snoop Dog.[2]
The song features a series of self-parodying vignettes spoofing the performer's annoyance with other people in and around a Whole Foods store set in West Los Angeles,[3] including kombucha, overspending, aggressive parking, Prius automobiles, rude mobile phone users, shoppers wearing yoga pants, the master cleanse diet, and Humboldt Fog cheese.[2][4] The video was shot at a real Whole Foods store location in Santa Monica, California.[5]
Within several days of release the video had more than 500,000 YouTube hits.[1] Ryan Seacrest tweeted the link to his followers, and Whole Foods management sought to distribute the video, despite its mild criticism of the establishment.[1]